Passionate about

  • Products
  • Services
  • Brands
  • Projects
  • Ideas

A designer that creates simple, useful, and delightful solutions. For products, services, brands, projects, ideas.

Specialized in Interaction Design, User-centered Design, and Visual Design. Draws upon a foundation in traditional design and broad technical understanding. Has a wide range of skills and often doubles as Front-end Developer or Project Manager.

Contributed to 25% MoM growth of a startup, reaching #1 on Product Hunt, and led the design team of a SaaS.

Brings clarity and understanding to abstract and ambiguous UX challenges. Enhances product alignment with user/business objectives, through research, strategy, design, and testing.

Praised for timing, work quality, and collaboration experience. Introduced team processes that boosted work speed, consistency, and communication.

Stays current with changes in the industry through independent consultancy, teaching and speaking. Loves to teach and help people grow.

Passionate about transparency, remote work, and open design. Evangelizes better design with less stuff.

Expertise

  • Product Strategy
  • Interaction Design
  • Service Design
  • Design Thinking
  • Visual Design
  • User Research
  • Prototyping
  • Data Analysis
  • User-centered Design
  • Branding & Identity
  • Front-end Development
  • Content Strategy

Experience

  1. Present

    UX Designer

    GitLab

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    GitLab is an open source tool used by developers to work collaboratively from idea to production. It unifies code repository management, project management, code review, CI/CD, and monitoring into a single UI. More than 100,000 organizations use GitLab, including Sony, IBM, NASA, Intel, Uber, and Alibaba.

    Key Accomplishments

    • Contributed to the UX guide and workflow, boosting speed, consistency, and aiding the onboarding process.
    • Implemented a new color palette, for a consistent use of color as the team and product grow.
    • Improved the team’s productivity through new tools and workflow.

    Major Learnings

    • Scope definition, reducing a solution to its most essential parts, moving fast and breaking things.
    • Being more transparent by sharing more and often, inside and outside of the organization.
    • Writing and speaking concisely and efficiently.
    • Collaborating asynchronously with colleagues and users.
  2. Present

    Teacher

    EDIT. Digital Design & Tech School

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    Lecturing User Experience (UX) in the Front-end & Responsive Web Development program. Enables students to embrace any kind of web challenge, from responsive websites to mobile apps. Students range from professional web designers and developers to recent graduates in IT and Design.

    Key Accomplishments

    • Growing semester-over-semester enrollments, with continuing development of an up-to-date program curriculum.
    • Assisting students growth and career paths through after-school mentoring.

    Major Learnings

    • Further improving the ability to speak in public.
    • Continuing with own education, by staying current with trends and industry best practices.
  3. Present

    Design Consultant

    Self-employed

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    Consulted for Milan Design Week, British Council, Landing.jobs, SensesLab, ExperimentaDesign, Faculty of Architecture of Lisbon, Clube Português Artes e Ideias, Portuguese Popular Art Museum, among others.

    Key Accomplishments

  4. Digital Product Designer

    Driven

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    Driven is a strategy, design, and technology consultancy for digital touchpoints and business tools. Oversaw Interaction, Visual and User Experience Design on many projects. Worked with Drupal, AngularJS, Symfony and Magento. Assisted in Front-end Development, Project Management, and Stakeholder Communication.

    Key Accomplishments

    • Helped define product strategies and roadmaps based on research findings.
    • Cultivated data-driven design through analytics and behavior data collection on the company website.

    Major Learnings

    • Consolidated knowledge of multiple business and user research methods.
  5. Designer

    DRI

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    DRI is an international customer experience consultancy. Partnered with big brands such as World Health Organization, Galp Energia, Delta Cafés, Universidade Católica Portuguesa, Chronopost, Torrestir, Aldeias do Xisto, among others. Oversaw Interaction, Visual and User Experience Design on many projects. Worked with Drupal, AngularJS, Symfony, Android and SugarCRM. Assisted in Front-end Development, Project Management, and Stakeholder Communication. Played a major role in DRI’s internal and external branding.

    Key Accomplishments

    • Boosted project completion speeds and visual cohesion by introducing Style Tiles and Atomic Design.
    • Dramatically improved the quality of deliverables by cultivating detail-orientation and systematic organization.
    • Led the design on many projects across platforms, audiences, and industries (some listed on LinkedIn or Behance).
    • Enhanced dialogue among clients and coworkers by implementing responsive wireframes websites (using Pattern Lab).
    • Team was often praised by clients for excellent timing, quality of deliverables and customer experience.
    • Wrote and spoke in public about internal workflows and responsive web design best practices.

    Major Learnings

    • Learned professional communication skills between stakeholders and coworkers.
    • Gained knowledge about project management, customer acquisition, and proposal drafting.
    • Further fine-tuned ability to multitask and set priorities on major projects.
    • Consolidated knowledge of Agile approaches, such as Scrum and Kanban.
  6. Designer

    Rupeal

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    Rupeal is a company that develops SaaS products. They also do IT staffing. Products and clients include ZON, InvoiceXpress, BestTables, and Jazzdesk, among others. Entrusted with leading the design team at InvoiceXpress. Also worked on other products, such as BestTables (now TheFork by TripAdvisor). Designed internal communication pieces for the company on a regular basis.

  7. Lead Designer

    InvoiceXpress

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    InvoiceXpress is the #1 Portuguese invoicing SaaS for small and medium businesses. Led the design team, overviewing the user experience of product and marketing website. Implemented front-end code with Ruby on Rails and WordPress. Mentored junior designers in User Experience, Product Strategy and Front-end Development.

    Key Accomplishments

    • Led the redesign of marketing website, which stood for almost three years.
    • Revised product writing and introduced content style, voice, and tone (à la Mailchimp).
    • Helped steer product roadmap in a coherent way by introducing product personas.
    • Improved feature prioritization by advocating user empathy and metrics analysis.
    • Cultivated data-driven design through analytics and valuable data collection on the marketing website.
    • Educated junior designers in Front-end Development 101 in just a couple of months.

    Major Learnings

    • Learned about startup stages and growth hacking approaches.
    • Mastered landing page conversion and lead generation techniques.
    • Applied Agile Software Development principles and best practices.
    • Fine-tuned ability to work and communicate as a team.
    • Got acquainted with software version control and application deployment.
    • Gained knowledge about inner workings of transparent companies. Participated in internal discussions on payroll, workers compensation and company structure.
  8. Teacher

    iPROF

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    Taught Web Design to people with diverse professional and academic backgrounds. The program included: Internet vs Web, networks/protocols, project planning, methodologies, usability and accessibility, wireframes and mockups, and basic HTML/CSS. Charged with course planning, educational materials assembly and student assessment.

    Key Accomplishments

    • Introduced Web Design to people with little IT knowledge and no relation to Design.

Elsewhere